Marketing
Marketing
Event design, technical and logistical support
The most effective marketing engages the consumer directly. Working with some of the masters of early experiential marketing I developed interactive events that created brand awareness and loyalty that contributed to the success of major cable television and consumer goods companies
Experiential Marketing: Tide's Dirtiest Kid in America
An event I produced at Wolmann Rink in Central Park, NYC for Burston Marstellar on behalf of Proctor & Gamble to promote Tide detergent's 50th Anniversary
Nick @ Nite Vote for TV Land Tour
Two weeks before the Democratic nominating convention in Chicago, the head of Nick @ Nite, Larry Jones decided to send a giant TV set with a stage for the comedian Pat Paulsen and a Cher impersonator to promote "Vote for TV Land"
Nick @ Nite Partridge Family Bus Tour
When Nick @ Nite launched the re-runs of the Partridge Family they needed a highly visible "promotional vehicle" that arrived first in Times Square for an event with David Cassidy and Danny Bonaduce, then left to tour the major media markets around the country.
Nickelodeon Latin America Launch
I worked with Nickelodeon Latino staff to develop the event, then provided coordination and onsite management of interactive promotional events in venues that ranged from beaches to shopping malls to arenas throughout south and central America in support of the launch of the Nickelodeon Network in local markets.
